Search Engine Optimisation (SEO) Belfast

Search Engine Optimisation Belfast - why this word and title? Well this is an example of a keyword. If we want to be found on the search engines for the term search engine optimisation Belfast then we need to include the words that we determine people are searching for that best suits what we do. We need to use it a few times in our page copy and also use it as our page title and as a header (H1) tag. 

Search Engine optimisation is simply the process of improving a website or webpage's visibility in search engines via the 'unpaid' or 'natural listings. The difference between this and Search Engine Marketing is that Search Engine Marketing targets paid listings such as Google Ads and the sponsored links you see appearing in the Search Engines. 

In general, the higher on the page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

To achieve a good 'page rank' or position on the search engines and we need to employ various strategies and techniques.

First we start with a suitable site build on a platform that is search engine friendly. Next we perform detailed keyword research to find the actual search terms people enter into the search engines when conducting their searches - for example Search Engine Optimisation Belfast. This process includes a detailed competitor analysis to determine what key words are working for competitors and which keywords are worth pursuing.

Having completed this stage we then write or tweak the copy for your site. SEO copywriting is a skill in itself. We ensure that we are using the correct amount of keywords on the correct landing pages of your site so that when a visitor land on it they find what they are looking for quickly and easily. This helps to lower the 'bounce rate' on your site - when visitors exit soon after entering the page.

Our next stage is to start a link building campaign. One way that the search engines rank your site is by the amount of quality links from other high ranking sites that point to your site. For example it would be great for us if the BBC website, which has a high page rank linked the phrase SEO Belfast (with a follow link) to this page. This phase can take a considerable amount of time to complete and in most cases is an ongoing project.

We then continually monitor and analyse, checking on competitors sites and your site's performance. Once we get your site ranking we aim to keep it there.

If you would like some more details on how you can benefit from SEO drop us a line by This e-mail address is being protected from spambots. You need JavaScript enabled to view it